alzeihmer society

I spoke at the Asia Digital Media and Entertainment Forum last week and took notes on several interesting tidbits.

Taiwan Public Television Network gave an interesting presentation and discussed High Definition TV. The interesting number for readers of our blog - 60 of Taiwanese HD TV viewers never view ads (ie they skip ads). 30 view ads sometimes and only 10 view TV ads regularly.

MediaCorp Singapore gave a great presentation about digital radio, and of services that go "beyond radio". A good example was using the DAB (Digital Audio Broadcast) technology to update digital "e-billboards" that we see a lot here in Asia. The idea is, that you don't need any physical cable connection to the billboards, yet they can be updated remotely, simultaneously, and in real time. An interesting angle to DAB that I had never thought of. Also the idea of updating car mapping info - where are the roadblocks and traffic congestion etc. Yes, that can be done on cellular networks ie 3G data, but that means each car mapping service will consume some telecoms traffic bandwidth every time there is an update. DAB (and other broadcast digital technologies like DVB-H, DMB etc) can be used for this in a far more efficient way. Interesting..

China Netcom was at the Forum and spoke of digital convergence. One of the points they made was that also in China (as we've recently seen in many other countries) today SMS text messaging is the most used service on mobile phones - ie no longer voice calls.

As to me? I spoke of the Seven Mass Media and gave examples where legacy media are gaining new abilities through digital platforms and through convergence; and then discussed the sixth mass media channel - internet - and the seventh - mobile - and how they are now innovating in the media space. The event was very interesting.

advice on buying a new computer, alzeihmer society, alzeihmer disease, alzeihmer, alzehimers symptoms.